We’re in the business of building your business, giving you the opportunity for a better life!

Grow your business faster.
Put it on the Fast-Track with an ACTION COACH

Gain a clearer direction and new tools to achieve your goals faster from tested strategies from Action Coach

New Mexico Business Coaching

As the leader of a business big or small, your employees look to you for guidance, support and direction. But who do you turn to? ActionCOACH Albuquerque has the business insight and intelligence you can rely on. Whether you need support or a sounding board, our years of experience in the business world has given us the expertise to know and understand the tools of success and how to implement them.

Our Business Coaching Works

We aren’t your usual business coach. We believe that your success depends on a consultancy that won’t just give you a list of things that should be changed. Our sleeves-rolled-up approach means that not only will you get the tools you need to help your business grow – we’ll also show you how to use them.

Our consulting services are not off the shelf. They’re customized to your unique situation and your definition of success. They’ve also been tested and proven over two decades and six continents.

With ActionCOACH, our goal is to help an owner proactively take action, and begin to run the business they’ve always dreamed of running.

Watch What Business Owners Like You Have to Say

Do You Have a Fixed or Growth Mindset?

 This is a test! Read each statement below and circle the ones that most represent the beliefs you have about yourself:

  1. No matter how much intelligence you have, you can always change it quite a bit.
  2. Your intelligence is something very basic about you and you can’t change very much.
  3. You can always change how intelligent you are.
  4. You can learn new things but you can’t really change how intelligent you are.

6 Steps to Building a Formal Referral Program that Work Every Time!

When it comes to customer referrals most people leave little to be desired. By the way, what is the number one reason most people don’t receive a referral from a customer? It is simply because we don’t ASK. What is the second reason we don’t receive a referral? When we do ask for a referral, we do not ask it the RIGHT WAY.


One of the most common business terms today is KPIs (Key Performance Indicators) and rightfully so. Imagine you are playing a pickup basketball game and not keeping score. Then imagine someone shows up with a scoreboard, a scorekeeper, and a couple of referees. How would this change the way you were playing the game? Predictably, because people are competitive by nature, the intensity of the game would instantly increase and each player would play to the best of their ability in an attempt to win! This dynamic of measuring performance has the same effect in business.

Who we are

Mark Tobiassen

Business and Executive Coach

Mark Tobiassen, Certified Business and Executive Coach, has worked with over 1,000 businesses since founding ActionCOACH NM in 2007. He consistently ranks among the Top 3 Coaches in North America and has earned the distinction of being a Top 100 Coach globally for the past 5 years.

Nicole Tobiassen

Business and Executive Coach

Nicole Tobiassen, Certified Business and Executive Coach, is co-founder of ActionCOACH NM along with her husband Mark. Since 2007, Nicole has helped hundreds of business owners achieve more and be more through effective business education and training. Nicole has Behavioral Assessment Master Certification (DISC)